Wood for the Trees

Client: Gumball 3000

We joined founder Maximillion Cooper and his influential friends on one of his world famous 3,000 mile driving adventures across Europe. This feature takes a step back from the action and brings to life the four grounding pillars which fuel the spirit of Gumball, Love for Cars, Adventure, People and Travel. Narrated by Xzibit, the feature spends time with Bun B, Rooftop and Jon Olsson, challenging established perceptions and surfacing the real motivation behind it all.