Panasonic Lumix GX9

Client: Brave Agency

Panasonic wanted to show how the Lumix GX9, is a high performance compact system camera (DSLM) for ambitious and creative photographers who need compact all- in-one camera. The Camera is great for street/ creative photography to use on-the-go, providing excellent image quality in compact design.

In order to present these features, we put the camera in the hands of Viviana Galletta, fashion portrait photographer, and sent her on an assignment to LA, to use the streets as her studio. There, we introduced her to ambitious young fashion professionals to collaborate with them on an urban photoshoot… using just available light and the GX9.